National Parks
Many people remain unaware of the displacement of Indigenous people caused by the creation of National Parks. Through a full-scale rebranding, the National Parks will not only honor and recognize the original caretakers of the land, but shed light and transparency on a dark history. Profits made from the rebranded merchandise will go back to the displaced communities to ease the sufferings caused by past wrongs.
We preserved their land, now let's preserve their stories.
inspired by
JACK SOREN
inspired by
OSCAR HOWE
inspired by
R.C. GORMAN
Social media, being a main source of information for Gen Z and Millenials will be used to educate consumers about the history between the National Parks and Native Peoples. Here they will be invited to "Learn their Stories".
ART: Hayley Christensen
COPY + STRATEGY: Lili Maero
MANAGER: Donna Wilson
Special thanks to Donna Wilson for consulting on how to proceed on this sensitive topic.